Although Amazon Prime Day is rapidly approaching, the company saves its largest discounts of the year for the month of November. Timeliness (do you need your gadget right now?) and how each sale period treats the things you’re shopping for will determine whether or not you should wait until Black Friday to purchase that new TV or laptop.
For several years now, we have been keeping tabs on both Amazon Prime Day and Black Friday, and as a result, we not only know when specific items are likely to be at their lowest prices, but we also know how simple or difficult it is to find and grab the best deals during each event.
We’ll break down the key distinctions between Amazon Prime Day and Black Friday to help you decide if you should put off your major purchase until November.
When deciding between Black Friday and Amazon’s Prime Day, two of the largest shopping days of the year, how can you find the best deals? Is there a significant dissimilarity between the two occasions? Now that we know when Prime Day will be in 2022, you might be thinking that you should prioritize purchasing during that promotion. Keep reading as we compare and contrast the two major shopping days of the year, Prime Day and Black Friday.
What is Prime Day?
As its birthday approaches, Amazon hosts its annual shopping extravaganza known as Prime Day. Though only Amazon Prime members can purchase during this period, anyone can sign up for a free trial of Amazon Prime at the same time to gain access to the event’s bargains.
Prime Day 2022 will take place on July 12 and 13, returning to its usual July time slot after being moved around for the previous two years owing to the COVID-19 epidemic. Additionally, beginning on June 21, there will be pre-event sales that will bring in customers in anticipation of the major event.
While Prime Day is a full two days, some deals (known as Lightning Deals) will only be available for a limited time.
Even while “Prime Day” has come to mean solely bargains at Amazon, big competitors like Best Buy, Walmart, and Target have begun using the same day and time to promote their own specials in direct competition with Amazon.
Each year, more and more nations join in on Prime Day. The United States, United Kingdom, United Arab Emirates, Spain, Singapore, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, and Australia are among these countries.
Amazon’s sales have been increasing every year, so Prime Day 2022 is set to be the company’s greatest sales day ever.
Also, Read – What is Prime Day? Check Everything You Need to Know
What is Black Friday?
The Friday after Thanksgiving in the United States is known as “Black Friday,” and it is traditionally a day of massive sales. That locks in the 25th of November as the date in 2022. As the scope and success of Black Friday continue to expand, it is widely acknowledged as the busiest shopping day of the year. Once limited to just Black Friday, modern sales events now continue through the weekend and into so-called Cyber Monday.
It’s not limited to any one store, either; most stores you can think of will have significant markdowns and bargains around this time. It’s becoming increasingly common for sales to begin in the week leading up to Black Friday and continue throughout the holiday shopping season.
Black Friday used to be a uniquely American tradition, but nowadays it’s celebrated all over the world in a frenzied effort to get consumers to stock up on winter necessities at reduced prices.
Similar to Prime Day, the duration of sales might range from just a few hours to many days or even a whole weekend.
Prime Day vs. Black Friday
While Amazon Prime Day and Black Friday discounts often feature similar electronics, there are important distinctions between the two that can affect the quality of your purchases and your ability to buy them before they sell out.
Since Prime Day is essentially an Amazon event, most of the discounts will be offered by Amazon alone, despite the efforts of other retailers to undercut them. Since there are fewer stores competing for customers’ attention, finding and comparing prices is simpler. If you’re not interested in hanging around for an additional $5 off your Chromebook, that’s ideal.
Black Friday, on the other hand, involves a lot more stores and goods. Retailers are all competing with each other (rather than just Amazon), so we tend to see prices fall a little farther. However, this does imply that you have to broaden your search and visit additional places in the hopes that your flash sale won’t be surpassed by another one in a few minutes.
You should also know that Prime membership is required to participate in Amazon Prime Day. However, prices decrease for everyone on Black Friday, so that’s not as much of a barrier to the entrance as it might appear (especially since Amazon gives away free trials like candy in the days leading up to the event).
However, this is where Black Friday falls short of its competitors. Being the busiest shopping time of the year, competition is fierce. Our reporting has revealed that both Black Friday and Amazon Prime Day will have sales on popular products like laptops, tablets, and headphones, but that these offers tend to sell out rapidly in November.
On Prime Day, Amazon prominently advertises where to get the best deals in the form of flash sales, and provides ongoing updates.
As an added bonus, Prime Day spans two days, with the best offers being revealed on both days. Cyber Monday is picking up any offerings that haven’t run out of stock yet, but the biggest prices are still centered on a single day, Black Friday.
While Black Friday deals tend to be cheaper in general, Prime Day is often the best time to score a good price because there is less of a need to act quickly due to low inventory levels.
Which has the best prices?
There isn’t much of a pricing difference between Prime Day and Black Friday. However, if you conduct your holiday shopping on Prime Day, you may spread the expense of more expensive gifts out over the course of the year.
If you’re looking for an Amazon-branded product, Prime Day is your best bet, as Amazon will be offering up to 50% off Fire TVs and up to 55% off other Amazon products. Amazon’s Kindle, Echo, and other owned brands, including Ring’s video doorbell, will be among these.
Expect the best rates on devices during Prime Day, but more everyday life things are on offer during Black Friday. This is because, as said, Prime Day tends to focus more on technology than Black Friday (although this is not always assured). You may want to be sure you aren’t buying stuff that will soon be obsolete, though, as technology ages and Prime Day approaches. Unless, of course, you don’t care about having the most cutting-edge gear available.
When’s the best time to buy?
Before everything else, you need to consider how soon you’ll require the product. No one should put off replacing a dead laptop until Black Friday if they can take advantage of Prime Day offers in the meantime. As a matter of fact, you need to find a replacement straight away, correct?
Treating oneself or purchasing presents for loved ones adds a layer of complexity to the decision-making process.
Buying the newest gadget (or even a little older model) as a present should be done as near to the time of the gift’s presentation as possible. This is due to the fact that technological advancements occur so rapidly that you may soon be giving away obsolete equipment. You also don’t want to stock up on the stuff for months on end because, in a world where things change so quickly, the previous generation of technology is typically discounted when the new range is out.
Many companies time their product launches around the holiday season. Black Friday is the day to wait for if you want to get the newest things at a bargain. Such products rarely go on sale, especially if they have just been released, but you might be able to score a small discount if you act quickly.
Prime Day is typically associated with electronics, but Black Friday is ideal for a wide variety of products, including those used in the house such as furniture, linens, and mattresses. However, as Prime Day grows in popularity, that margin is beginning to narrow.
If you’re having trouble deciding what direction to go during the sales season, you may want to consider adopting a dual strategy. Keep an eye out for sales during Prime Day, and if you’re still on the fence, wait until Black Friday, when the item is likely to be marked down again. There is no assurance that you will experience the same price reductions, so there is an element of risk here, but for the undecided buyer, it may be worthwhile.